Generative AI Use Policy
Effective Date: March 19, 2026
At Shared Passports, we may use generative AI tools to support parts of our editorial, creative, and business workflow. These tools help us improve efficiency, organize ideas, and strengthen production, but they do not replace our judgment, travel experience, editorial standards, or responsibility to our audience.
Shared Passports is a travel brand based in Canada with an international audience. We aim to use generative AI responsibly, transparently, and in a way that supports useful, original, and trustworthy travel content.
How We May Use Generative AI
We may use generative AI tools to assist with:
- brainstorming article ideas and content angles
- outlining blog posts and organizing information
- improving clarity, grammar, and readability
- drafting metadata such as titles, descriptions, and excerpts
- generating early-stage versions of social captions or promotional copy
- summarizing research notes or planning materials
- supporting workflow, productivity, and presentation development
How We Do Not Use Generative AI
We do not use AI as a substitute for firsthand travel experience, editorial judgment, or final decision-making. We do not publish AI-generated material blindly, and we do not treat AI output as automatically accurate, unbiased, or complete.
We do not intentionally use AI to:
- mislead readers about personal travel experience
- publish false or unverified travel information
- copy another creator’s voice or protected work
- create deceptive endorsements, testimonials, or reviews
- present synthetic content in a misleading way
Human Review and Editorial Control
All content published on Shared Passports is reviewed, edited, and approved by a human before publication. If AI is used at any stage, the final published version is shaped by human judgment and revised to reflect our own tone, perspective, and standards.
We are responsible for the final result, including its clarity, usefulness, originality, and fairness.
Accuracy and Fact-Checking
Travel information changes often. If AI is used to help draft or organize content, we verify important factual details before publishing whenever possible, especially:
- prices
- opening hours
- transportation details
- ferry, flight, or transit information
- booking information
- addresses and locations
- seasonal access or restrictions
- attraction details and policies
We aim to confirm key information using official websites, destination organizations, maps, operator websites, or direct brand sources where available.
Originality and Content Quality
Our goal is to publish helpful, people-first travel content that reflects real perspective and editorial value. AI may support our process, but it does not replace originality, storytelling, or real-world insight.
We aim to avoid generic, low-value, or purely automated content. If AI helps create an early draft, we edit, refine, and improve it so the final content reflects Shared Passports’ own voice and standards.
Privacy and Sensitive Information
We take privacy seriously. We do not intentionally enter sensitive personal information, confidential partnership materials, unpublished contracts, or private client information into generative AI tools unless we are satisfied that doing so is appropriate and secure.
When using AI tools, we aim to be thoughtful about data minimization and to avoid sharing unnecessary personal or confidential information.
Bias, Limitations, and Risk
Generative AI tools can produce errors, biased outputs, outdated information, or overly confident statements. Because of these limitations, AI-assisted content should be understood as human-reviewed editorial content supported by tools, not as automated truth.
We recognize that AI systems can reflect weaknesses in their training data or outputs, and we aim to reduce this risk through human review, fact-checking, and editorial revision.
Transparency
We may use AI as an assistive tool behind the scenes, but final editorial decisions remain human. Where AI-generated or AI-edited material plays a meaningful role in a published piece, campaign, or media asset, we may disclose that use where appropriate.
We believe AI should support creativity and efficiency, not reduce accountability.
Copyright and Respect for Others
We aim to respect copyright, ownership, brand identity, and creator rights in our work. We do not intentionally use AI tools to reproduce protected content in a misleading or unauthorized way.
International Audience
Because Shared Passports reaches readers across multiple countries, travel details, expectations, and legal standards can vary by region. Our content is prepared from a Canada-based editorial perspective, but we aim to be useful and responsible for an international audience as well.
Changes to This Policy
AI tools, platform rules, and best practices continue to evolve. We may update this policy from time to time to reflect changes in technology, editorial processes, or legal and regulatory expectations.
Contact
If you have questions about how Shared Passports uses generative AI, please contact us through our website’s contact page.